Sfaturi in alegerea unui nume de site competitiv

Nu te grabi atunci cand alegi un domeniu sau un nume pentru site. S-ar putea sa existe cateva aspecte pe care sa le iei in considerare atunci cand decizi sa faci acest pas.

Denumiri generice sau domenii cu nume de brand?

Un numar destul de mare de oameni par sa creada ca numele domeniului trebuie sa fie unul generic ca masini.ro, de exemplu, daca vinzi masini. Marturie stau sumele cu care aceste denumiri generice sunt vandute. Dar,  serios acum, daca ai fi in cautarea unei masini, ai avea deja probabil in minte cateva branduri si esti tentat sa incerci ceva de genul toyota.ro sau chiar dacia.ro, mai degraba decat masini.ro.

Din acest motiv, este recomandabil ca numele domeniului ales sa se potriveasca cu numele brandului afacerii tale. Chiar numele pe care il utilizezi pentru a face publicitate produsului tau este numele pe care sa ti-l doresti pentru viitorul site, fiindca acesta este primul lucru pe care oamenii il vor incerca in browser. De asemenea, este cel mai simplu ca ei sa-si aminteasca si, in afara de asta, va fi mult mai susceptibil de a fi incercat decat numele unui domeniu obscur.

Denumiri lungi sau denumiri scurte?

Numele de domeniu poate fi de orice lungime de pana la 67 de caractere. Asa ca nu trebuie sa te multumesti cu un nume de domeniu ciudat ca mvc.ro atunci cand vrei sa spui magazindevideosicarti.ro. Acestea fiind spuse, aici apare un dezacord cu privire la lungimea unui nume de site si la cat de lung sau scurt acesta trebuie sa fie pentru a avea succes.

Unii sustin ca numele de domenii scurte sunt mai usor de retinut, de tiparit si mult mai putin predispuse la erori, ca si in exemplul de mai sus. Altii sunt de parere ca un nume de domeniu mai explicit, desi mai lung, este de obicei mai usor de memorat decat o secventa de litere care, aparent, nu au legatura unele cu altele.

Unele dintre aceste argumente sunt de fapt pur academice. Este din ce in ce mai greu sa obtii nume de domenii scurte semnificative, acestea fiind de mult timp vandute. Dar, daca ai reusit sa obtii un nume de domeniu scurt, cheia succesului este de a te asigura ca reprezinta o combinatie semnificativa de caractere si nu una obscura sau ciudata.

Numele de domenii lungi, care au in componenta cuvintele cheie ale site-ului, au, de asemenea, un avantaj in a se descurca mai bine intr-o serie de motoare de cautare.

Pe care sa-l alegi tu? Ei bine, poti alege un nume scurt pentru site daca gasesti unul semnificativ, insa nu fi reticent si la numele mai lungi. Sau lasa-te la alegerea unor experti in web design.


kevinlarson:

Can we just take a moment to discuss why we haven’t done anything about the gun problem in the US?


And before you call Rodger “crazy”: it is not actually “crazy” to believe stuff that’s been shoved down your throat from birth.

I wish it were. It’d be nice if humans reasoned rationally by default, that if you grow up with people telling you things that don’t make sense, like religion or that sex is dirty or that women owe you anything at all, you’d just go, “Well, that makes no sense!” and refuse to ever believe it.

But we didn’t evolve that way, at least not yet. Unless we work very hard at it, we’ll inevitably believe what we’re taught so incessantly, as sexism is taught to all of us. Yet we are all capable of rational thought if we work at it, which is why I hold Rodger and all other men who believe in their conditioning and subject women to violence fully accountable for their actions.

A very good therapist could have helped Rodger with this process. Maybe. But when mass shootings happen and everyone bemoans the fact that the shooter didn’t go to (or wasn’t helped by) therapy, they never seem to ask themselves what this therapy would entail. You don’t go to therapy or go on medication and suddenly become happy. What you have to do is unlearn the maladaptive and harmful ways in which you’ve learned (or been taught to) think. For someone like me, this means learning not to be so afraid and not to treat every minor setback as the end of the world. In Rodger’s case, this might’ve meant learning how to be okay with not having sex with women for a while, learning the social skills to eventually find and keep a partner, and, most importantly, learning that women do not owe him a single damn thing. With that realization might’ve come freedom.

In other words, the way to help Rodger would have been to help him unlearn what he never should have learned in the first place. And there’s no guarantee that even the best of therapists could succeed at this; everyone in the field knows that sometimes clients are just beyond help (at least by a given therapist) and that it’s tragic and sad and don’t we wish we could’ve caught them earlier?

What if our culture had never taught Rodger these horrible beliefs?

What if our culture didn’t still treat women as possessions?

What if our culture didn’t emphasize hypermasculinity and getting laid at all costs?